Stickers are a great way to showcase your business. When used right, they can even become an extension of your branding.
This is why it is important that you choose your sticker materials wisely, depending on what you want these stickers to represent and how you want them to perform.
Here are a few things to keep in mind when making your decision
- What will the stickers be used for? Are they going to be displayed outdoors or indoors? Will they be handled frequently? How durable do they need to be?
- What is the budget for this project? Higher-quality materials will cost more but they make amazing stickers
- What design or look are you going for? Some materials lend themselves better to certain designs than others
Let’s explore the most popular materials to help you decide which one is right for you!
1. Paper stickers
Paper stickers are gaining popularity by the minute. That is because they are an eco-friendly alternative to traditional plastic stickers.
Paper stickers are usually biodegradable, which makes them the perfect choice for eco-conscious brands or those wanting to transition to a more carbon-friendly modus operandi.
Since paper stickers are made from paper, they are not waterproof. We recommend using them mostly indoors or for short-term applications, such as address labels.
We love using them for product branding, packaging or even to add some TLC to invitations.
2. Vinyl stickers
Vinyl stickers are the best product to choose if you want your stickers to last. While they contain plastic, they are also weather- and scratchproof, giving your campaign ultimate longevity.
You can use them inside or outside without fear of them fading or peeling. The gloss laminate applied to vinyl stickers stops them from peeling, even if exposed to moisture, and gives them a premium finish.
Plus, custom vinyl stickers come in a variety of colors and styles. So if your mind immediately pictures a boring, white sticker, think again. The vast variety of options makes it easy for you to find the perfect one for your project!
3. Clear stickers
Clear stickers open new possibilities. As you might have guessed, clear stickers are see-through. They are printed on a transparent vinyl that allows the color or design of your surface to show through.
This is a great way to show off your design or logo while showcasing your product. Think about product labels for bottles or jars or custom label water bottles: you can still brand your packaging while allowing your customers to see your actual product.
The same logic can be applied to several products from paint to jam. Even storefronts can be branded without hiding your product displays or stealing natural light.
As they are made from vinyl, transparent stickers are also weatherproof and durable, making them ideal for outdoor and indoor uses.
4. Metallic stickers
These stickers are made of materials with a metallic finish. We love using this sticker to add a touch of glamour or luxury.
After all, we are constantly looking for new ways to stand out from the crowd. So why not add a special tweak to a new product range?
Metallic stickers are an excellent way to set your brand apart from others in the marketplace because they come in so many different effects!
With options like silver, gold, holographic, and glitter, you can really highlight specific features of your brand or product.
Silver can represent precision and modernity, ideal for a tech company. Holographic, on the other hand, works amazing with candles as the material reflects the light.
We hope this article has helped you narrow down the best sticker material for your project. Whether you’re new to stickers or a seasoned pro, we know that it can be difficult to choose the right materials at first glance. Let us know your pick in the comments below.