Product Photographer is a person who takes pictures of the product for marketing. It’s an important part of the e-commerce business because it helps to generate higher sales and revenue. The photographer takes pictures or video for the product, which is usually a small object like a pen, glass of water, umbrella, mobile phone or any other thing.
Skills for a good Product Photographer
1. Creativity
A good photographer should have excellent artistic skills, like drawing illustrations and designs. Product Photographer should be the person who thinks outside the box, taking pictures of all kinds of objects. So, finding a good product Photographer is a very important task.
2. Ability to Express Emotions
A good Product Photographer should show emotions when he/she take pictures of the product and put them in public. It means, this person can smile on his face while taking picture of a product or he can pose and make gestures during taking picture which will show how much he likes that product and how much he cares about it.
3. Practise Makes Perfect
As a Product Photographer you need to practise or you will get bored if you stay on the same job for too long time. So, this is a very important thing to work on.
4. Excellent Editing Skills
A Product Photographer should have excellent editing skills. Without editing skills, the photographs or videos which he/she takes will not be good enough for the product marketing.
5. Maintain a Good Relationship with the Company/Photographer/Agent [for marketing purpose]
Product Photographer needs to maintain a good relationship with the company or photographer where he/she take shots of products and also with a product agent who represents that product in other country and gives it more visibility. So, if the photographer does not keep good relations with agent, his job will be very difficult for sure.
6. Social media management skills
Sending out product photos to different social media platforms is a kind of marketing for the e-commerce business. The product photographer should understand what does each platform wants from him/her and how to promote it at once.
7. Understand the importance of the product
It is very important to understand the importance of the product you are shooting because if you don’t, then you will never get it right. You have to think like a customer and why he came to a site to buy this product.
8. Experience
Experience is the most important thing for a person to be a good Product Photographer. The photographer should have enough experience so that he/she can handle things easily and get the job done in time.
9. Understand the customer’s point of view and complaint about the product
It is very important that you can understand how customer sees the product and how he feels when using it or facing some problem in using it. It is vital to know customer’s point of view because if you don’t understand that then how can you take pictures?
Conclusion
A good Product Photographer should know how to get good pictures of the product and how to represent the product in public. He needs to be knowledgeable and be a good specialist in his field.
