SMS messaging is one of the eCommerce trends and a great marketing strategy to reach larger audiences. It assumes sending short messages to users’ phones. One reason why SMS marketing is great is because of the high returns (ROI). People are less likely to answer a phone call or read an email from unknown people. However, as people use their mobile devices quite often, they would not ignore the message they have just received.
Many businesses use SMS messaging every year as part of their marketing strategy. They use messages to their clients to remind them about appointments, send promotional offers, announce important upcoming events, and so on.
If you are reading this blog, you are probably looking for some tips on how to best make use of SMS marketing for your business. So, read on to learn effective hacks.
3 Pro Tips On How to Use SMS Marketing For Your Business
1. Send Short Messages
Your SMS message should not exceed 160 characters. The time limit might be challenging for you to promote your offer. So, you need to avoid beating around the bust and get straight to the point.
If there is a URL link in your message, you can use a link shortener. A full URL can be longer than 160 characters. However, with a link shortener, your URL link would take up a few characters.It is not only about word limit but also not boring your customers. No one wants and will read long, dull texts. So, make sure your message is informative and short enough. And if you send messages to people who searching for jobs for 18 year olds, inform them about the latest job via SMS.
2. Offer Incentives
E-commerce Platforms like Amazon and eBay make happy customers by sending promotional offers. You may wonder why it works well. Offering a discount or freebie is a great way to get new subscribers. Moreover, you can organize giveaways or contests for your customers. You can even create some urgency by setting limited time for joining the events.
Another way to lure your customers and getting more reviews is by sending an exclusive offer. Write that this offer is valid only for the first 100 subscribers. People will definitely not miss the chance to enjoy some perks you offer.
3. Include a CTA
Including a strong CTA (call-to-action) is important for writing SMS messages. Hire a content writer who will be able to express the main point within a few sentences and encourage people to take immediate action.
Make sure your call-to-action is clear, and you write what exactly you expect people to do. If it takes a lot of time for your readers to interpret your message, it means your CTA is not comprehensible enough.
As you can see, SMS marketing is vital for every business. It allows you to connect with your target audience, send them promotional offers, encourage them to take action, and increase sales. So, if you are not using SMS marketing, you are leaving a lot of money on the table.
We hope you enjoyed the article and the above-discussed strategies will be helpful.