Growth is every business’s goal. Businesses typically experience staggering growth during the formative years, allowing leaders to scale incrementally. But it’s not true for all. Rapid growth and the need for overdraft facilities can occur when an offering hits the market and suddenly takes off. Business owners must consider this possibility while planning the release of a product or service to check what to do should rapid growth occur.
Below are common strategies you need to consider as you prepare for rapid growth.
Employee investment
Human capital is one of the smartest investments you can make. Company employees represent the entire business and brand so hiring the right ones is crucial at all levels. You need to rely on your team when demand increases and a growth spurt occurs. Be proactive when finding people who will fit in for years to come. You can do outsourcing for some vital functions, easing the hiring process to get a broader audience, or checking resumes multiple times.
When your business scales up, the leadership team also needs to grow. Only fill positions with people who deserve it instead of those that are only there in the beginning to show your thanks. Choose the right fit for each job, and it helps to be self-critical here. It’s normal for the founder or owner to take the utmost leadership role for a scaling business, but you must think about what’s best for the company. Think about your strengths and where it best fits the essential business functions.
Capital management
As your company grows to become a viable long-term company, you must have a good plan to manage your revenue, including accounts payable and receivable. You also need to prepare for overdraft payments as you navigate improvements and additional expenditures. Consulting with a business advisor is a good idea to discuss your financial strategy.
Have a contingency plan in place for unforeseen costs. For example, you may need to ramp up inventory to answer the increased demand quickly. The business may also need to buy extra production equipment, lease more office space, or invest in other technology and infrastructure.
Cash flow challenges are also expected during or after expansion. After the initial demand increase and essential growth, the company may be forced to spend money to make money and fulfill the demand. Additional financing will be necessitated until the need is met. An experienced business advisor from your bank will be able to work with you to develop an appropriate financing structure.
Improvising
It is normal to adjust to the original business plan to cope with rapid growth. There may be items that fall in the priorities, such as a marketing campaign that wasn’t wholly executed or employee hiring that experiences issues. The key is being agile and being ready to evolve.
Priorities need to be set. Ensure that your employees and customers are the top priority. Your staff is the backbone of the business, and customers are king as always. Treat these two entities with the care they deserve, and they should give the feedback that will drive the company further into development.
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As your business experience rapid growth, you will be forced to adapt personally and professionally. Strategies may need to change regardless of how well you planned them, so there will always be the need to be agile and think of ways to fund strategies, either by changing how you do things or acquiring an overdraft facility for unseen but expected expenditures. This period is a time for risk and excitement – both recipes for success if you play your cards right.
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