With the trend of small businesses witnessing a significant boost, marketing techniques have also revolutionized according to the direction the market is headed. Business owners have efficiently adapted the usage of tools that can help increase the business’s overall dynamics. A free social media management tool can assess you to do significantly better across all the social media platforms and can establish a credible social profile for your business.
As a marketing manager, you must aim to create successful campaigns for your brand. Product marketing tools can take a long way in generating potential leads and business profits.
9 Best Product Marketing Tools
Social media management only comes in handy if you aim to achieve perfection in all of its aspects. One way to achieve so can to put your trust in a product marketing tool.
Social Champ is one of the most credible social media analytics tools to evaluate your business analytics and keep track of day-to-day progress. It will help you to create, publish, and schedule content with the help of an all-in-one social media calendar. Team collaboration and audience engagement also become efficient with Social Champ as it allows you to manage a single social inbox across all social media platforms and assign roles to team members to work collectively.
With this social media automation tool, there is no need to integrate Twitter or Instagram tools separately. Social Champ does it for you for all the major platforms, with customized recommendations for each.
Email marketing is one of the best ways to notify customers about your product or service in a professional yet creative manner. This technique creates an understanding between you and the customer and brings in the sense of credibility.
Mail Chimp is one of the most effective tools for email marketing. It offers different ways to get more clicks and sales. It has an easy-to-use configuration and integrates features using which you can get more data and make better decisions. Personalized recommendations are also effective in converting potential leads into customers.
Creative block is possible when you are overwhelmed with a lot of workload. This leads to you forgetting the critical points of the product marketing campaign.
Trello is a product management tool that organizes your product workflow.
It provides a single dashboard where you can put the tasks, align them with the team members, create a workflow to follow, and keep an eye on the progress leading to enhanced productivity. It serves marketers with automation features, power-ups, templates, and integrations to get better outcomes from the campaigns. Hence, a must-try-free social media management tool for productivity dynamics.
HubSpot is a product marketing tool known for its dynamic branding features. This tool possesses expertise when it comes to running inbound marketing campaigns and targeting the most relevant audience for your brand. An all-in-one platform with an easy configuration helps you to convert leads into customers with the help of landing pages, email marketing automation, social media metric, blogging, ads, and more.
HubSpot has all the credibility when it comes to in-depth product marketing, where you can do it all, from blogging, email marketing, social media trends, and so on.
User feedback is generally a critical element that surrounds the launching of a new product or service.
UserTesting is one of the social media analytics tools that can help you analyze user behavior by setting up various activities for them. This product marketing tool lets you get an immediate idea of how the client would use your product.
It offers features of testers and scheduling sessions and gives test analytics within a few hours to learn about the customer experience your product is offering. Get your hands on this tool, gather a bulk of user feedback to study, and make better data-driven decisions in lesser time and effort.
Isn’t this the era of TikTok?
Video content marketing is the new hit in town no matter what product or service you offer, and so if your product marketing strategy does not include TikTok yet, you are missing out on a lot.
CapCut is an all-in-one video editing app, one of the most brilliant TikTok tools for efficient video making. It offers a wide range of custom fonts and stickers to fancy your TikTok with enormous options for customization.
Creator Studio is a free social media management tool offered by Facebook, extending great support towards Instagram product marketing. Since Instagram serves product marketers as a credible alternative to running smooth marketing campaigns, you can easily create a marketing strategy for Instagram and integrate it within this tool to see improved results.
The basic features offered by this tool include social media metrics for Instagram defining various parameters and their outcomes for your product, the discovery of fresh and valuable insights, scheduling content, managing multiple Instagram accounts, and interacting instantly with the audience through a single inbox.
For business marketers, it is quite a hassle to keep up with the timely scheduling of posts, and this might lead to an inconsistent pattern of product marketing. Google Calendar is by far the best solution to your content scheduling problems. Integrate it like blogging tools and shift the schedule of your blog creation and posting on the Google Calendar.
Appearing as an editorial calendar, you will be able to save all your ideas on a single platform and zoom in and out on each date to see what’s on your plate for the specific time being.
Adapting this technique, the content marketing strategy will become a lot easier to implement, and a no-hassle zone will keep you relieved.
Crayon Intel is a product marketing tool that helps you keep track of what your competitors are up to. This tool offers you 100 different data types to analyze competitive signals.
It integrates advanced machine learning algorithms that filter out irrelevant and noisy data and brings you the most relevant insight to ponder upon. All-in-all, you can win more deals, retain more customers, and dominate your market with Crayon Intel, your ultimate product marketing tool.
Free Tools for Successful Product Marketing
The success of a fresh brand or product depends on the marketing strategy that is being implemented for its promotions. However, with product ownership comes the responsibility of various tasks that are needed to be completed and assessed consistently. Being an intelligent product manager, you must opt for free social media management tools for the fulfillment of mandatory tasks.